Re-defining skincare
Lucia Magnani
Re-defining skincare
  • Client: Lucia Magnani
  • Scope: Motion, Design, Technology

Bringing an offline brand to life through digital communications

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Challenge

We were tasked with creating the new Lucia Magnani website and UK launch campaign for this luxury Italian skincare brand. The objective of the site and campaign was to educate users about Lucia Magnani’s inspiration, scientific research and the ethos behind the 6 cosmetic products.

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Concept

Inspired by ethos behind the products and the natural, classical design of the packaging. We developed a digital style using hints from the packaging, pairing it with the luxury tortoise shell pattern to give the brand a fresh and premium feel.

This digital style was then used across all touchpoints of the campaign, ensuring a cohesive omni-channel brand style.

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With our unique offering we had UX, design and development functions involved from the start of the project, meaning we were able to hero the content we created, taking the user on a experiential journey to learn, understand and engage with the products and brand.

Horizontal scrolling encourage users to take an exploratory route through the brand story. Subtle integration of parallax and animations add depth, delight, and pace to the site.

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Delivery

Along with the website we created UI guidelines, creative direction, a brand film, photography packaging animation, and a successful social media campaign for the launch.

During the production of the film, we captured all of the photography and assets for the website, social and in-store touchpoints.

Lucia Magnani has since secured an exclusive concession at Harvey Nichols and Fortnum & Mason.

Results

Uber has helped Lucia Magnani successfully launch a campaign with a complete digital experience and touchpoints, including the website, social media, the brand film used in-store within Harvey Nichols, and Photography featured in Harper's Bazaar.

www.luciamagnani.com

  • CGI / Animation
  • Filming
  • UX/UI Design
  • Websites
  • Photography
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