Built to deliver
Landstar
Built to deliver
  • Client: Landstar
  • Scope: Motion, Design, Technology

Creating brand presence and engagement for Landstar

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Challenge

We were tasked with the redesign of Landstars corporate website to increase visibility, improve user experience and their online brand personality.

The goal was to create a range of compelling content to push key messaging and engage with their Customers, Drivers and Agents.

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Concept

We transformed the original copy-heavy site and developed a new brand look and aspirational photographic style to be used across the site. Uber Digital directed 3 separate photographic shoots including aerial photography, in multiple locations in the USA to capture the essence of Landstar and their unique business model.

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To get a fuller understanding of the model and what it is like to partner with Landstar, Uber directed Talking Head interviews with Drivers and Agents. The videos gave “Real” stories and insights into the business for potential drivers and agents wishing to join Landstar.

Using our expertise in Motion Graphics we also created a 3D animation piece to communicate the Landstar service and story. This will now set the standard for future content.

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Outcome

Alongside the photoshoot, Uber Digital directed Talking Head interviews with Drivers and Agents. These give a great insight not only into the business for potential drivers and agents wishing to join Landstar but also the human element of the people that makes Landstar unique.

www.landstar.com

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