- Client: Kingspan
- Scope: CGI / Animation
Announcing Kingspan’s next generation of microcell insulation technology
Kingspan launched it’s innovative QuadCore Technology, a huge advance in insulated panels that deliver industry-leading thermal performance, a 40-year thermal and structural guarantee, superior fire protection and enhanced environmental credentials.
Our challenge was to bring the technology to life in a scientific way and communicate the uniqueness of QuadCore, and communicate the unique benefits and features of the product.
Due to the scientific nature of the product, we worked alongside chemists and technologists to ensure the accurate visual representation of the key properties.
To most effectively tell the QuadCore story, it was necessary to capture a high level of detail and for this, we concluded that the best approach would be a hyper-real rendering style supported by dynamic fluids and fire simulations.
Keeping the focus of technology at the core throughout the project, we combined this with our strong creative direction and style to successfully produce a dynamic, energetic and informative video for Kingspan; showcasing the complex elements of QuadCore and reaffirming the company’s position as an industry leader.
- CGI / Animation