Formity
Eastman
Formity
  • Client: Eastman
  • Scope: Design, Technology

Community-driven platform that enables designers to share their projects and ideas

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Challenge

Eastman is a global producer of materials and specialty additives, such as polymers and metals, present in products people use every day. Our main challenge was to build a digital platform that encouraged users to share their projects and collaborate with other designers, brands and experts. While also offering support through Eastman’s educational content, and materials platform.

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Concept

Our concept centered on creating a friendly, simple and clean  environment, that allowed people to share their ideas and become protagonists of the platform. In order to do that we created a new brand, and a whole social experience that made easier to filter projects, display images, share technical details or tips, and interact with other creators.

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With that concept in mind, we introduce tags as a powerful research tool that linked each product with the materials used on it. This made the platform a unique space for product designers.

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We also created an introductory video, showing how the platform worked and how it could make professionals get inspired, go outside and show their projects and network.

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Results

Eastman increased its visibility between independent creators, and highlighted successfully the importance of materials for the design industry. 

At the same time reaffirmed its position as world-class industry leader providing free and useful tools to the wide public, educating and promoting its services.

  • UX/UI Design
  • Websites
  • Digital branding
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