- Client: Audience Entertainment
- Scope: Motion, Design, Technology
Taking interactive storytelling from the cinema screen to the smartphone
Audience Entertainment works with brands to bring interactive experience marketing and large-venue gaming to audiences all over the world.
Our main challenge was to help them bring their iD platform to life with an interactive story, to show the potential and number of possibilities of their technology.
We created ‘Gemini’, an interactive story which plot, storyline and ending could be decided by the users. Through meticulous art direction and a series of creative sessions, we defined an unique cinematic tone-of-voice, personality of the characters and look and feel.
Using multiple locations, including a cinema, actors in 1930s costumes, backplates and textures were captured for extensive material mapping onto a virtual 3D environment to achieve a pseudo 2D/3D moment-in-time effect.
Alongside the web design and build the project included writing and storyboarding, directing actors, shooting, CGI, SFX and the creation of 2D and 3D graphics.
The website we created received a great reception from the general public and potential clients. Gemini received ‘CSS Winner’, a ‘CSS Reel Winner’ and a ‘Design Licks’ award.
- UX/UI Design
- Interactive websites